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manager, marketing

Title posted on indeed.com - Marketing Manager

Posted on June 23, 2026 by Employer details The Great Western Brewing Co. Ltd.

Job details

*Marketing Manager Saskatoon Saskatchewan* *Position Description ? Overview* Lead the development and execution of regional marketing strategies for our beverage portfolio across Western Canada. Partnering with the Vice President, Marketing, this role is responsible for driving brand growth, consumer engagement, and market share through innovative, locally relevant campaigns and trade marketing initiatives. The ideal candidate brings an understanding of the Western Canadian alcohol landscape, strong commercial acumen, and a passion for building iconic brands. *Safety and Food Safety Statement* · All employees are required to adhere to hygiene and Good Manufacturing Practice (GMP) requirements and follow all company food safety/safety policies and procedures. · Report all food safety, and people safety, authenticity, legality and quality issues *Key responsibilities and requirements for the position include:* _Regional Strategy & Execution:_ · Develop, execute, and own regional marketing plans aligned with national brand strategies. · Lead and execute brand activations, sponsorships, and experiential marketing programs. _Trade & Channel Marketing:_ · Collaborate with sales teams to develop trade marketing programs that drive velocity in retail and on-premise channels. · Optimize promotional calendars and point-of-sale materials to support sell-through. _Brand Management:_ · Champion the brand in-market, ensuring consistent, high-quality execution across all consumer, customer, and trade touchpoints. · Monitor brand performance and consumer trends to inform future initiatives. · Manage regional marketing budgets and measure ROI on key programs. · Manage marketing suppliers to maximize value, quality, and timelines across all spend. · Own social media end-to-end: setting direction, managing content, and using performance to continuously improve and drive engagement. _Cross-Functional Leadership:_ · Partner with national marketing, sales, insights, and supply chain teams to ensure alignment and executional excellence. · Support VP when working with agency partners and vendors in the development of creative and media plans. *Organizational Structure* Reports functionally to the VP, Marketing. However, this position will work closely with several areas of the business *Performance Objectives* · Create demand for GWBC Products · Execute an effective marketing plan · Efficient and effective execution of key responsibilities · Create promotions and offers that motivate clients and boost repurchase rates · Maintain relationships with key supply chain contacts *Measurement Criteria* · Corporate EBITDA · Branded volume · Annually developed personal objectives *Competencies:* _Core Competencies:_ · Action Oriented o Enjoy working hard o Not fearful of acting with minimal planning · Perseverance o Pursues everything with energy, drive and need to finish · Compassion o Genuinely cares about people o Is available and ready to help · Integrity and Trust o Is widely trusted o Is direct, truthful doesn?t misrepresent · Peer Relationships o Can quickly find common ground and solve problems for the good of all o Is seen as a team player and cooperative _Department Competencies:_ · Planning o Accurately scopes out length and difficulty of tasks o Sets objectives and goals · Peer Relationships o Can quickly find common ground and solve problems for the good of all o Is seen as a team player and cooperative · Interpersonal Savvy o Relates well to all kinds of people o Builds appropriate rapport o Builds constructive and effective relationships · Organizing o Can marshal resources to get things done o Can orchestrate multiple activities to accomplish a goal o Uses resources effectively *Qualifications* · 5?8 years of hands-on marketing experience in beverage alcohol or beverage or CPG, with a track record of getting programs live in-market and not just planning them. · Proven ability t